Our Story

Chances Are, We're A Lot Like You

If you've ever struggled with stress, sleep and pain, or if you've ever wanted to feel better every day, naturally, then we have a lot in common.

In 2004, Debbie Haskell had a breakthrough in her migraines. For years, she'd struggled weekly with severe pain...until she discovered a natural health product - then only available in the US. Taking Natural Calm magnesium citrate daily reduced Debbie's migraines by over 90%.

Debbie urged her sister, Linda Bolton, to try it. From her years as a Registered Nurse, Linda knew that magnesium was used in hospitals, but no one was talking about magnesium as a supplement. That's because Canadians simply didn't have access to a highly absorbable magnesium.

When Linda started taking Natural Calm, right away she noticed that she slept better and had less pain from fibromyalgia. She not only felt better every day, but her doctor marked big improvements in her bone density.

A Better-Tasting, Better-Absorbing Magnesium

Linda started importing Natural Calm to Canada and distributing it wholesale. Retailers and customers loved it because Natural Calm tastes great and gets fast results. Soon, Linda was the exclusive Canadian distributor on behalf of the US makers of Natural Calm, Natural Vitality.

Linda and her husband Dale spent the first ten years of the business changing the way Canadians think about minerals for health. They spoke across the country, on the radio, at health events, and for health store audiences. They educated Canadians on an important fact: most of us are chronically magnesium-deficient, and it's wrecking our health.

They made Natural Calm, the top-selling magnesium in the US, Canada's best-loved magnesium drink.

A Team of Converts

Along the way, Linda and Dale built a team:

Maria Roldan, Business Development lead, is also a nutritionist and our leading advocate of Natural Calm for anxiety and stress. Growing the business while juggling life as Mom to a preschooler, she needs it!

Lissy Majluf, Order Fulfillment and Customer Service, is on the frontlines educating people every day about magnesium. If you have a question about the products, Lissy will get you an answer. Stat.

Anna O'Byrne is our freelance content marketer and copywriter and a fully-recovered former sugar addict, thanks to Natural Calm. Energy crashes are a thing of her past.

Together, the team is growing the business to reach more Canadians every year. The high growth rates have earned Linda a place among Canada's Top 100 Female Entrepreneurs, every year since 2014.

Created to Give

But we’re not just a Canadian success story: Natural Calm is a social enterprise, and an international force for good, donating over $1.5 million to Organics4Orphans to date.  Find out how we’re using profits to grow health in the world’s poorest communities.