Nine years ago I placed my first small order of Natural Calm with modest expectations. I thought, ‘Here’s something more Canadians should use!’
Little did I suspect that first business decision would lead me to rank among the country’s top businesswomen.
That’s right! Just today PROFIT, Canadian Business and Chatelaine magazines released the 16th annual W100 ranking of Canada’s Top Female Entrepreneurs.
I’m #67, and proud to rank!
This recognition places me with the likes of some high-powered ladies – women at the head of the fastest-growing, most profitable businesses in Canada. The W100 ranks candidates using a composite score based on the size, growth rate and profitability of their businesses.
I come in under the small business category. With only three employees, we’re no empire! And yet, it’s validation: we’re clearly doing things right.
If it seems gauche to celebrate profitability, consider this: the more we make, the more we give. From the start we committed to giving all profits after business expenses to Organics 4 Orphans. No matter how much we grow, that will never change.
How do we keep expenses low and profits high?
We contain salaries: our wages are modest, and we all wear multiple hats. The office and shipping centre is our renovated basement. The boardroom is our dining table.
To grow, we spend smartly on marketing and education, and we don’t engage in price wars. We believe $0.25/day is a reasonable price to pay to sleep well, ward off migraines, anxiety and disease. Millions agree – Natural Calm sells so well in the US and here because it works!
So there you have it – our formula for success: great product, low overhead, but the best marketing we can afford.
The W100 is a form of free but invaluable marketing. It is Canada’s largest annual celebration of entrepreneurial achievement by women, and the recognition includes media coverage. You’ll see us in the October issue of Canadian Business and the November issue of Chatelaine. We’ll also be online at PROFITguide.com and chatelaine.com.
I’m thrilled with what this means for our business, and personally, I’m gratified by the accolades. It’s rewarding to have one’s work recognized. But the real meaning of what we do truly comes from making a difference.
We’re helping Canadians to get calm and get healthy, and every product sale helps end hunger, malnutrition, disease and poverty in some of the world’s poorest communities through Organics 4 Orphans.
Every day I’m motivated to grow the company so that we can help more people. But it isn’t a feat I can accomplish on my own.
None of it could have been possible without our loyal customers and wonderful partners! I am truly grateful for your support. I have you and my stellar team to thank for the past nine years of phenomenal growth and truly satisfying work. If there were a ranking of Most Grateful Entrepreneurs, I would be #1.
See the full W100 listing and details at www.profitguide.com/W100.